Product/Design Development

Design Briefs/Trend Watching
- Product Types/Categories
- Theme/Style
- Materials
- Patterns
- Color Coordination
- Design Board Development
- Story Board Development

Strategic Planning
- Category Analysis
- Assortment Planning
- Pricing Analysis
- New Materials
- Visual Design Styles

Marketing and Sales Presentations
- Retail Customers
- Consumers: communicated through web site,
  bridal shows, literature...
- Senior Managment: market trend analysis for
  strategic planning

Sales Tool
- Support new product introductions